This Watch is Better Looking Than Yours. 2016 International Design Awards
Earlier this month in New York the 9th annual International Design Awards (IDA) concluded that the Movado Edge deserved gold.
Photo credit: Awoken Photography
The Edge, designed in collaboration with Yves Béhar, took out the coveted price in the category for “Other Product Designs”, a class that sees a diverse range of entrants from sunglasses to travel toothbrushes. The design is based on the Museum Dial clock created by designer Nathan George Horwitt in 1974, then blown out of the park with it’s modern lines material.
1974 Museum Dial Clock
The aluminium dial is segregated into 60 individual ridges, one for every second or minute, which frames the hands and the chronograph indicators on certain models. Each ridge creates its own shadow and reflection in sunlight, which needs to be seen and worn to be truly appreciated.
The men’s range of the Edge is housed in a 40mm case available in either polished stainless steel or the beautiful black PVD-finished steel. The chronograph version justifiably bumps up the case size to a comfortable 42mm.
The women’s is available with a 38mm case with finishes in either polished yellow gold or rose gold PVD.
A few of the other entrants who went home with an award include:
- 2016 Volvo XC90 – Product Design of the year 15
- Singapore National Stadium – Architectural Design of the year 15
- Frank Riggio – TTTT (Official Music Video) – Graphic Design of the year 15
See all the other nomination and award winners here.